STUDIO BRIEFING
About Us
Our Story
Founded in 2013 by Suzy and Philip Annetta, Fifth Black is publisher of internationally renowned magazine and media platform Design Anthology, which began as a quarterly journal and has evolved into a global cross-channel design authority. Our knowledge of design, culture, travel, urbanism and architecture is legendary, with the publication covering these areas and more for an influential audience of well-travelled, affluent and savvy professionals, creatives and captains of industry.
This expertise is brought to every client’s project, where our international team of specialists consist of branding strategists, architects, art directors, interior designers, editors, journalists and photographers working in the field every day.
Beginning with best-in-class brand strategy, our team will work with yours to develop a full spectrum of solutions; from evolving or reinventing your brand’s verbal expression through to its visual expression — producing everything from original photography, video and audio to printed works.
Based between our creative studios in Melbourne and Hong Kong, and calling on the support of our commercial and editorial colleagues in London and Singapore, our team brings not just unmatched professional expertise, but also a personal passion, ensuring our work excels strategically while embodying the rigorous understanding of the design industry that our highly discerning audience — and yours — expects.
In short, we’re your single-stop creative and communications partner, built to help you tell your story. ¶
01
Our Name
A fifth black is a printer’s term for an extra black colour that’s printed after the normal four-colour process — for example, to adapt books into different languages. It symbolises our roots in print and the way we complete your storytelling process.
02
Our Wordmark
This is the primary visual representation of our brand. It emphasises our focus on confidence, clarity and attention to detail — facets of our brand evident in all of our work, including our flagship publication Design Anthology.
03
Our Symbol ¶
Our symbol represents a pilcrow, or paragraph marker. It also evokes an upside-down number 5 and letter B, representing Fifth Black. It emphasises the editorial lens through which we work and the role of storytelling as the central tenet of our brand.
Captains of industry
Our Clients
WORK WITH THE EXPERTS
Our Team
Get to know our diverse, international team, who come from backgrounds in interiors, design, art, media and culture, and who understand how your brand can find itself at home in these worlds and with the people who inhabit them ¶
Philip Annetta
Co-founder & Head of Editorial
pa@fifthblack.com
Simone Schultz
Group Editorial Director
ss@fifthblack.com
Bridget Barnett
Editor
bb@fifthblack.com
Rochelle Ann Lim
Operations Assistant
ral@fifthblack.com
Suzy Annetta
Co-founder & Head of Creative
sa@fifthblack.com
Jeremy Smart
Group Creative Director
js@fifthblack.com
Jessica Chan
Art Director
jc@fifthblack.com
Katy Chow
Digital Producer
kc@fifthblack.com